Reggie! The Candy Bar Commercial

Reggie Jackson always wanted his own candy bar ... but this glob would never make the candy hall of fame. The commercial below, circa 1978, couldn't have helped much.

In its Reggie Jackson entry, the St. James Encyclopedia of Popular Culture sums up the product thusly: "The Reggie! bar was a crumbly lump of chocolate, peanuts, and corn syrup sculpted to the approximate diameter of a major league baseball. It cost a quarter (quite a bargain in the age of inflation) and came packaged in an orange wrapper bearing the slugger's likeness. Sportswriters had a field day with the unpalatable confection. One wag wrote that when you opened the wrapper on a Reggie! bar, it told you how good it was. Another derided it as the only candy bar that tasted like a hot dog."

Clearly not recognizing the implied insult, one children's book publisher put out a biography of Jackson in 1979, unfortunately entitled Reggie Jackson: From Baseball Superstar to Candy Bar.

By March 1982, as Time magazine noted, the Reggie! bar was history.